Samsung 43″ 4K The Serif – QLED LED 43LS01T

 94,900  79,990


  • Samsung
Availability: In Stock


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    Beautifully Designed + World Class Technology…
    If you have a keen sense of design like myself, then this is the TV for you.
    Beautiful form meets pragmatic function…

    Your home, unlimited possibility

    360 All Round Design

    Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

    Unlike conventional TVs, it doesn’t belong next to the wall

    Detachable Floor Stand

    Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

    New ways to enjoy content

    NFC on TV

    When you need some music, just connect and enjoy your view.

    * Compatible devices only.

    See the world in QLED Technology

    Color Volume 100% & HDR 10+


    Samsung’s Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you’ll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

    Fits perfectly wherever you put it

    An eye-catcher for sure

    ‘I’ Shaped Design


    The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

    Here’s how to install it

    No tools? No problem


    It’s all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you’re good to go.

    Plus, some tips to hide the cables


    Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

    It has various options for your home vibe

    * Ambient Mode service may vary by region.
    * Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.

    Exclusive patterns


    Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us–a beautiful leaf and a textured fabric—and with various colors options to match your mood.

    Enjoy every moment with The Serif

    Ambient Mode +

    Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one–The Serif gives you a range of choices and settings that transform your TV how you lik

    Set the mood with your voice

    Fit the mood toyour schedule

    Expand your life with seamless connections

    * Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.
    * A Samsung Account is required to set up the TV.
    * Actual user experience may vary.
    * Some features and functions provided by connected devices may not be supported or limited to use.
    * Turn-on TV feature support may vary by model.

    Mirrors all your experiences


    All your devices, connected in seconds and in simpler way.

    * Compatible devices only.

    AirPlay 2


    With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

    * AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.


    Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.

    * Available technology, functions, GUI(Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice.* Each device must be connected to Wi-Fi or other wireless network.* Must download and install the SmartThings app.* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

    All it takes is a tap

    Tap View


    Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

    * Compatible devices only.
    * When using NFC on TV, Bluetooth on your mobile will automatically activate.
    * This service only works when mobile is on.

    The multi-tasking helps too

    Multi View

    Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.

    * Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Compatible devices only

    How to use NFC on TV

    It has the power of QLED and an innovation in audio

    It makes sure you hear what matters

    Active Voice Amplifier (AVA)


    Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.


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