Sony Bravia XR 55″ Ultra HD (4K) LED Smart TV, XR-55X90J

 159,900  132,990


  • Sony
Availability: In Stock

Product Features :-

  • XR Contrast Booster 5, XR HDR Remaster, XR Contrast
  • 3D Surround Upscaling, Smart Remote
  • Works with Alexa, Google Assistant
  • Works with Apple AirPlay/Apple HomeKit
  • Light Sensor, Flush Surface Design
  • Dolby Vision and Dolby Atmos
  • 4K XR Super Resolution, 4K XR Smoothing, XR Clarity
  • Built-in Chromecast


  • World’s first cognitive intelligence TV

    Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

    Precise 4K pictures, as perceived by the human eye

    Enjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic pictures full of lifelike contrast.

    Watch what you love, control it with your voice

    Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalised recommendations on what to watch by saying, “what should I watch?” Even get answers on screen, control smart-home devices and more.

    A faster way to the entertainment you love

    Recycle. Renew. Reduce.


    Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in its components.

    XR Picture

    A wide palette of naturally beautiful colours

    See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

    XR Colour logo

    Real life depth with deep blacks and intense brightness


    Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.   


    Recreating lost texture—the intelligent way


    Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

    Intelligent motion processing for fast-moving, blur-free scenes


    Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure that action stays smooth, bright and clear.

    XR Sound

    Sound from the screen, perfectly matching action


    For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

    All your entertainment upscaled to 3D surround sound


    With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.


    Voice Zoom™ 2 enhances voices for clearer dialogue


    Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

    Smart TV Features

    Easily control your smart home


    Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

    Supersize your smartphone favourites


    Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

    Control all your devices with one smart remote


    All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.


    Beautiful minimalist design that maximises entertainment

    Our minimalist design maximises the screen and minimises the bezel so you stay focused on what’s important—the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.

    Actual look may differ depending on TV size.

    Flush Surface for more immersive viewing

    As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it.

    Slim Blade Stand, luxurious look and feel

    Our slimline stand has been designed to perfectly match the TV and harmonise with your room and décor.

    Accessibility for BRAVIA LCD TV

    Our TVs include visual, hearing and mobility accessible technology.

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    By accepting the offer, you agree to our terms & conditions stated in our Exchange Policy.Please note that the prices displayed are tentative. Exact exchange price will be conveyed to you after physical verfification by our team.


    By accepting the offer, you agree to our terms & conditions stated in our Exchange Policy.Please note that the prices displayed are tentative. Exact exchange price will be conveyed to you after physical verfification by our team.